With an extensive background spanning over a decade across pivotal roles at Eigen Technologies, LendInvest, and WHSmith, I bring a refined blend of UI/UX proficiency developed since 2018. My approach, traversing the entire design process, not only showcases expertise in micro-interactions but also emphasises crafting user-centric solutions based on user insights.

I've led a dedicated design system team, transforming it from a side project into a standalone product. This work improved collaboration within the Product and Design teams while ensuring our designs were both visually appealing and accessible. Additionally, I've designed a flagship product pivotal to an IPO, showcasing my strategic impact in product development and market success. I have also designed and launched an internal product to significantly speed up the mortgage loan approval process.

Beyond design, my diverse passions include gaming, drawing, and writing my upcoming high-fantasy novel, destined for bestseller status.